Social media marketing isn't a fad or a trend, it's here to stay and it's super effective to boot. Some businesses are hesitant to start social media marketing, either because they don't realize its value or more likely because they don't know where to start. Did you know that around 70% of people use social media? So it makes sense to use social media to reach out to this audience. It is a ready-made platform with a ready source of people to target. It does half the work for you. All an effective marketer needs to do is know the type of people they want to target and use their social media accounts to connect with them.Still, there are so many social media platforms out there that it can be a bit confusing to figure out which platform is right for you. Social media platforms keep changing - there was Myspace, Vine, Friendster and many more that came and went. While platforms like Facebook, Twitter, Instagram and LinkedIn are currently booming. However, only time will tell how exactly this will turn out in the distant future. So the million dollar question is which social media platforms should you focus on?Which social media platforms will you get the most bang for your buck?FacebookFacebook is the biggest social media platform out there. Nearly 80% of adults who use the internet are on Facebook, making Facebook the best social media to use for just about any business. Due to its huge popularity, it is likely that most businesses will find some of their target audience online. Facebook also allows businesses Phone Number List to create their own Facebook pages, where people can follow that business for news, announcements, and even write reviews. Facebook also has an excellent ad network that allows businesses to serve ads targeted to their audience. These advertising campaigns can cost from less than a dollar to thousands of dollars depending on the company or marketer.TwitterMost people try to flee Twitter due to the amount of noise on the platform. This is mainly because anyone can tag, reply or follow anyone else. Not to mention that people on Twitter have this habit of posting dozens of tweets. However, it is mainly this attribute that makes Twitter such a great way to connect with audiences. Brands and businesses can speak directly to each individual customer if need be, and people aren't shy about tagging the brands they like and sharing what they think of them and their products. This ends up creating very good word-of-mouth promotion to real customers, and also helps businesses build brand loyalty.