You've finally made up your mind and have had an explainer video made for your business. You were already dreaming about the benefits of corporate video and imagining what you were going to Mobile Phone Number List do with all the new leads. But time has passed and you see no change. Did the explainer video company scam you? Several factors can explain why you are not getting any benefit from your explainer video. Maybe you're marketing the wrong thing. Maybe he doesn't have enough visibility. Or it could be that the Mobile Phone Number List problem is the video itself. Chances are the latter is the problem you are having. Here are some of the reasons why this may be the case.
Video Marketing Guide for 2020 Video quality is downright awful You know that feeling you get when watching an old or low-budget sci-fi movie? The Mobile Phone Number List one that makes you cringe and laugh in embarrassment at how awful the special effects are? Well, maybe you don't want to hear that, but that could be why you're killing your video. As with those movies, poor quality can be responsible for your audience not taking you seriously – and abandoning you. Unless you're aiming for that sort of thing (the Sharknado storyline), you can't accept a marketing video with poor animation techniques or inferior design . If you really want to Mobile Phone Number List be taken seriously, you need to show your best face to the Mobile Phone Number List crowd. How do you know if your video is suffering from this?
You'd think a quick glance would suffice, but that's not always the case. What you think sounds good may not work for your target audience. So, it's time to Mobile Phone Number List turn to data! YouTube has an amazing feature in its Analytics called Audience Retention Report . With it, you can measure the behavior of your audience when watching your video. You can check average watch time, how it compares to the performance of similar videos, and more importantly, retention data for different time periods. If you see people leaving after a few seconds, you'll know you have weak video on your hands. The Mobile Phone Number List video is not personalized Corporate videos should do more than just look good – they should be a showcase for the brand.