You are using a network tool → tell you the relevant tool value; See the network's advertising vision → suggest the value of your product; Click Qatar Phone Number List on the advertisement image to enter the download area → you can directly download and use the product Give you a discounted price → highlight the high sex ratio of the product; It starts with confusion, and eventually we make purchases. In fact, not only online, but also our frequent Qatar Phone Number List offline consumption behaviors are "sucked in" by this routine. This is the critical moment MOT (Moment of Truth) critical moment. Critical moment MOT: The Moments of Truth (MOT) theory was put forward by Jen Carlson, former president of Scandinavian
Airlines. He believes that the critical moment is the moment when the customer and the staff of Scandinavian Airlines communicate with Qatar Phone Number List each other face-to-face. To enlarge it, it refers to the moment when the customer comes into contact with various resources of the enterprise. This moment determines the future success Qatar Phone Number List or failure of the enterprise. In the consumption behavior of consumers, due to the changes in the consumption decision-making path, we can analyze the strategy of consumers' MOT landing from the four dimensions of consumers' entry rate, conversion rate, repurchase rate, and Qatar Phone Number List recommendation rate. Let's take a look at how to make users disassemble the user's purchase behavior from the four dimensions of "beginning with confusion" → "falling into a routine" → "loyal to habits" → "passing on the mark"! cause of action A little bit of milk tea belongs to 50 Lan, a Taiwanese milk tea brand founded in 1994. Since 2010, 50 Lan chose Shanghai, China as the starting point (because the 50 Lan brand name was registered in the mainland, it was renamed a little bit), and since 2015, a little bit With the number of new stores around 20 per month, the company has launched a flexible approach such as single store franchise and regional authorization in some cities to expand its market share. Milk tea brands that can be found everywhere.
You can see a little bit of the store at any time, and there will always be a long queue in front of the door. Paoding solves the case It is actually a Qatar Phone Number List very clever marketing behavior to guide users to enter the store through strong offline foreshadowing + visual features + clerk's oral introduction. Under the behavior of contact with users, because the continuous brainwashing voice oral broadcast is often better than more visual advertisements, Qatar Phone Number List it can more accurately attract and target people with potential needs, so that the cost of communication is lower and the efficiency is higher. Through voice, we can create contact points with consumers, so that consumers and brands can form a win-win value. So, let's see how a little bit can lead to conversion by engaging with consumers on MOT? Entering the Store: Begins with Confusion "Black tea macchiato is delicious" I believe that many friends who pass by the store have heard this oral broadcast (the author thinks it is more like a brainwashing song), and will also walk into this store out of "confusion" curiosity. When the consumer walks in, then you have completed the first step of MOT: start with confusion.