Customers not only prefer personalization in marketing, they demand it . 72% of consumers say they only interact with marketing messages tailored to industry leads their interests. The more they shop, the truer it is. 80% of “frequent shoppers” will only buy from brands that personalize their experience. Most marketers understand this and already send personalized emails or run personalized pay-per-click ads. But you could probably do more.
Did you know that to industry leads you can personalize your website content for each site visitor? This article covers website personalization, why you need it, and how you can get started. What is website personalization? Website personalization displays different versions of your web page for different visitor segments, eliminating the need to create multiple landing pages. Previously, for example, you could have different web pages targeting people from different cities. Landing pages are still a useful and common strategy, but they're not the only way to share a targeted message.
With the right tool, you can send everyone to the same page where they'll see a message that's perfectly targeted to them. An audience member marked as industry leads being in san francisco may see a different version of your homepage than in new york. What are the benefits of website personalization? Why should you even bother to customize your website? Is providing personalized website content worth the investment? Here are a few things you can expect to achieve when customizing your site. A targeted customer experience a personalized experience delights customers.