Green nature logo design for forest brand By DAROSE Logo design of abstract, teal shapes By ludibes Abstract logo design for finance brand By BlindB Designers can also leverage the inverse of the similarity law, which is to say they can intentionally make design elements dissimilar in order to prevent them from being perceived as a group. For example, the Skyline logo consists of shapes of similar colors arranged close together, but dissimilar properties allow us to perceive them as separate: instead of one abstract shape, we see the suggestion of mountains, pine trees and sky. Dissimilarity can also create emphasis when the ratio from similar to dissimilar is unequal. For example, in the IRYSS logo, one shape is colored differently from the rest, acting as a focal point and drawing the eye.
common fate The Gestalt Principle of Common Fate states that objects are perceived to be part of a group when placed on the same trajectory. In other words, objects that appear along the same invisible linear path are implied to have a relationship. For example, in this picture, we perceive the different parts of the butterfly’s wings even though they sms marketing service are composed of abstract shapes moving in similar directions. An abstract representation of the Gestalt Principle of Common Fate The Gestalt Principle of Common Fate states that we perceive objects moving in the same direction as part of a group Common fate often implies motion, and it is useful for designers wishing to emphasize strokes. Consider the separate curves of the Kirem logo below: common fate creates an implied motion so that we can almost see each stroke forming the letter being written before our very eyes.