All of us have seen how pandemics can wreak widespread disruption and disruption in our daily lives. One of the ways it affects e-commerce business is by increasing pressure on the supply chain in two different directions:
This has boosted online consumer traffic as retail operations have been closed, driving demand for e-commerce businesses.
Increased demand is a good problem, as long as the supply you need to keep your inventory is there. The problem is that manufacturing in China has been delayed, and in some cases completely stopped by COVID, which has created a bullwhip effect at all levels throughout the supply chain.
Math is simple. More customers wanting to buy your product, coupled with the reduced availability of the aforementioned products, will leave your store vulnerable to b2b email list
out-of-stocks of the things people want to buy. Your only hope is to order more inventory early, find new materials or suppliers that can reliably meet your needs, allow people to pre-buy/pre-order items knowing they're not in stock yet, or some combination of the above.
10. Finally, get negative reviews
No matter how hard you try, no matter how beautifully designed your product is, no matter if you add a thoughtful written thank you card (what if you paid someone on Fiverr to write the same message 1000 times?): Ultimately, you It's guaranteed to get a bad review from someone.
When the b2b email list time comes, don't do it yourself! Neil Patel puts it bluntly: Your business needs negative reviews because customers want to know what the worst is like when they buy from you. Plus, negative reviews give you an opportunity -- sometimes too bluntly -- to hear about your product being broken or in need of repair. If you can correct those flaws by listening to someone's 2 or 3 star reviews, you're set for success in the long run.
The path to creating a successful ecommerce business (or any business) is rarely a straight line. You'll find out first hand that the more successful you are, the newer problems will emerge to replace the old ones. If you're in an awkward growth phase and it's time to start thinking about hiring someone to work for you, or thinking about investing a lot of your hard-earned cash on an upgraded website, it's time to celebrate. It’s also a time to stop and think about processes that can stay the same – as you grow, it’s a time to take a new direction toward your dream of scalable, successful growth.
Jake Rheude guest author Jake Rheude is VP of Marketing at Red Stag Fulfillment. He is passionate about e-commerce and helping entrepreneurs realize their dreams. When he's not working, he's either skiing or hanging out with his dog, Reagan.