A totally different take on a traveling newsletter is Suitcase's “New Japanese Capital of Cool” campaign. It markets the sights and splendors of Osaka in a concise, single-column layout with large images and snippets of text, with an invitation to read more. The design is more reserved and based on the space created by the white background for the elements to appear. The newsletter ends with a contrasting "Discover More" call-to-action for the brand's new cities issue. newsletter email campaign examples: Litmus [Source: ReallyGoodEmails] Click here to see the full newsletter 5.3 Sunflower Litmus' "Slim down your GIFs" newsletter is a how-to manual that explores topics such as slimming down GIFs, email marketing, predicting industry trends, and marketing the very product that the brand sells.
All of this is contained in a long newsletter that uses vector graphics and pastel colors to differentiate the different content. Towards the bottom of the email, readers are invited to try out their webinars and podcasts, which makes this space pop in Real Estate Photo Editing terms of design as it is reserved for services offered by Litmus. Bonus: responsive email design Creating responsive email campaigns for optimal mobile UX is important today because: 69% of Internet users are influenced by a company's emails to make a purchase from their smartphone. (Source: Disruptive Advertising ) Up to 60% of email opens happen on mobile, depending on the industry. (Source: Campaign Monitor ) 42.3% of consumers will delete an email if it is not optimized for mobile. (Source: Sales Cycle ) Responsive email designs deliver personalized content for the user's chosen device. With responsive design, that can change based on the size of the screen the recipient is viewing them on.