Since the WeChat service account changed from a new message reminder to a "little red dot", the B-side operations around him, especially the friends who are engaged in new media, ar Number List constantly mourning.
In the past, the strong reminder of the service account can increase the open rate of many articles and rush traffic. Now that the version is revised, the number of readings has dropped sharply, which is undoubtedly bad for B-side operations where traffic acquisition is inherently difficult.
However, don’t be discouraged by the B-end operation. There are still many things that can be played. Let go and try, and you can always find a traffic channel that is stronger than the service account and suitable for your industry.
Next, I will briefly share some insights from the recent period of time, most of which are personal opinions. I hope to provide some work help and thinking direction for B-side operators. Welcome everyone to participate in the discussion in the message area and grow together!
1. Facing customers: may wish to be more sincere
Originally, this piece of content was planned to be placed in the last paragraph, and it was regarded as idle talk, but I recalled a few impressive things, so I could not help but pick it up and start a chat.
Share an experience first:
The background is the traditional construction industry. We are a SaaS system service provider. One day, we were arranged and sold to visit a customer. I thought it was just a brief introduction to the product and the process.
I don’t know if it’s a coincidence or not, but I bumped into a competing product team and also came to promote the product.
As the so-called peers meet, they are very jealous. The two salesmen are fighting to get the order, and they are harder than the other when explaining the products.
To be honest, the two products are similar, with similar functions, and there is no advantage in the larger product; the sales of the two are also professional enough, and there is no gap in on-site explanation, but in this battle, the other party has won.
This makes our sales very unconvinced, and it also makes the rest of the team very puzzled. Where did we fail?
It was only later discovered that the original competing products visited customers, regardless of the size of the customer, whether the result was successful or not, they would bring a small gift, which is not expensive, maybe tea or a notebook, which would be presented to the customer during the visit.
Lose without complaint! This is the first thought.